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IF YOU CAN’T WAIT TO SEE WHAT MY PREVIOUS CLIENTS HAD TO SAY,
JUMP STRAIGHT TO THE TESTIMONIAL SECTION TO FIND OUT!

* philosophy
* Principles
* performance

Welcome! →Ray2Way←  is here for you.

To create a dialog, to think and/or to talk together. It’s really 2↔way, I’m inviting you to an open dialog. I am not here to tell you what to do, I’m here to listen to you and take it from there. For you!

From where you are now to where you want to go?

Being a LIFELONG student of the game with experience in the game at top level, having functioned in multiple roles to safeguard the knowledge necessary to analyse your or any situation.

* Philosophy
* Principles
* Performance

Welcome! →Ray2Way←  is here for you.
It’s really 2↔way, I’m inviting you to an open dialog, to brainstorm and/or to think/talk together. I am not here to tell you what to do, I’m here to listen to you and take it from there. For you!

From where you are now to where you want to go?

Being a LIFELONG student of the game with experience in the game at top level, having functioned in multiple roles to safeguard the knowledge necessary to analyse your or any situation.

“How did I become a LIFELONG student of the game?”

↡ please find below some TESTIMONIALS ↡

please find below some
↡ TESTIMONIALS ↡

IF YOU CAN’T WAIT TO SEE WHAT MY PREVIOUS CLIENTS HAD TO SAY,
JUMP STRAIGHT TO THE TESTIMONIAL SECTION TO FIND OUT!

My Services

I analyse your current situation by listening and observing without judgement and/or ego. Which direction we’re going is depending on your feedback, on you.

Services I’ve been asked to offer are;
Lecturing, Mentoring, Workshops, Team Meetings, Strategy Sessions, Coaching Session & Individual Sessions
.

It’s a clear bi-directional cooperation where your input is vital.
It is 2 way, hence →Ray2Way←

My Services

I analyse your current situation by listening and observing without judgement and/or ego. Which direction we’re going is depending on your feedback, on you.

Services I’ve been asked to offer are;
Lecturing, Mentoring, Workshops, Team Meetings, Strategy Sessions, Coaching Session & Individual Sessions
.

It’s a clear bi-directional cooperation where your input is vital.
It is 2 way, hence →Ray2Way←

What makes me different?

ray2way raymond_atteveld

My Mission

Developing and educating professional owners, clubs, staff, teams and individuals to become a better version of themselves, their club or investment, to make sure we do NOT loose the enormous potential presently in place!

I think we can do a lot better, a lot more structured approach to bring much more out of the product football whatever your plan is with you club, team or career.

Sharing my knowledge and experience might contribute to having better organised clubs, teams or individuals with greater ROI.

My Background

After finishing my HAVO-5 education and subsequently joining the army after school, I went on to work at the High Court in Amsterdam. I combined this while being a semi-professional at FC Haarlem (then Dutch PL),

So yes I am an ex professional player in the game. No I didn't take things for granted. I worked very hard to get to where I am now and I never stopped developing myself, not only on the field but also in areas off the field.

From the Netherlands, to Belgium to the English Premier league and back, as a player. During my active playing career I was already busy with becoming a coach (thanks Huub Stevens and Dick Advocaat) which in the end brought me to head coach/manager in the Dutch Premier league, Cypriot Premier league and Israeli Premier league as well as being an Academy Director, Elite Developer, Head of Coaching and much more in top academies in Cyprus, Armenia, Kazakhstan and Israel too. In all of these countries "we" set record breaking results (more players in national teams, more academy players in 1st team and yes, more championships but that's the least important).

I took my UEFA A license during my active career and my UEFA PRO license when I was just finished.

I was blessed to have great coaches as examples but the best is, educating yourself, doing it yourself, make mistakes and keep learning. You will become better and better while being a lifelong student of the game.

About Me

People say; one of the nice things about you, you don't have an ego. It's true, I do not feel too big for anything or anyone who wants to develop. I guide and advise owners, recruiters, (higher) management, coaches and individual players who want to improve and go to the next level.

I am a good listener, without judgement, without ego. That's why I look to make a connection, create a good vibe but for me it is always about both parties involved; You and me!

More important is the way I look at developing. I love teaching, coaching and bringing structure to who or where-ever it is requested. I'm open, humble and approachable but being flexible doesn't mean I will be easy. Who wants easy anyway!

→Ray2Way← is really two↔ways, because I am focused on you, therefore you are the key. Most of the time I know in which direction to guide you, rarely I don't, but even then it's good to know someone who listens to you and reflects. It's very common in top jobs all over the world.
p.s. I keep developing myself too, I love it. Momentarily joining many webinars and as well reading the latest book Teach Like A Champion 3.0 by Doug Lemov

raymond_atteveld ray2way

Projects

I have lectured (Wingate Institute and Dutch Pro Coaches Association) and mentored/guided many coaches, football coaches, mental coaches, video coaches (analysts), physical coaches and players in my career.
During Covid-19 I educated my professional team and staff online through tactical and strategic assignments and questionnaires in multiple languages, which then was followed by our academy teams. I have given numerous workshops to professionals from many countries. Presented to parents, stakeholders and recruiters, both on- and off-line.
Did podcasts (Way of Champions), worked for TV (ESPN) and gave demonstration training sessions for federations (IFL) as well as clubs.

TESTIMONIALS

I work mainly in the background and would like to keep it this way.

I observe, assess, guide, challenge but if necessary I correct .

But I understand you want to know what I’m capable of and my previous clients can tell you in this small testimonial part below!

Elena Avraam
Sport Psychologist
AEL Limassol (now self employed)

Coaches many times serve a variety of roles in their career including being a mentor, advisor, communicator, supporter and so much more. These roles carry significant responsibility, as the teams and the players will look for so much more than just receiving football instructions. Raymond has the ability to adapt to so many roles and provide the full package that anyone will look for. He is a great professional and I feel honoured to have worked with him (while at AEL Limassol).

Yevgeni Krassikov
Technical Director
FC Kairat Almaty

Raymond has integrated and successfully implemented a new training and playing philosophy in the working process of preparation of youth department. At the same time, he focused on coaches education, regularly organizing workshops and seminars for football and fitness coaches to upgrade their knowledge. As a result of his work, the 1st team squad of FC Kairat became a row of alumni of the Academy, skilled and qualified for international level.

Pa Madou Kah
Head Coach
FC Dallas (ex player)

I worked with Raymond ( as a player at Roda J.C. ) and that was fascinating as he was tactically so smart. ”He had a bravery about him that I loved, he was adamant that we were good enough to play a true three at the back away to PSV Eindhoven and Ajax.
”Raymond believed in his system and he didn't want the defenders looking for help, it was NOT three becoming five, it was three!
”So that was something to look at and learn from”

Niv Goldstein
Chief Executive Officer
FC Maccabi Netanya

As a CEO I can testify that Raymond is a Coach/Manager of another level with exceptional leadership qualities and character. Raymond has an intelligent approach to his manage-ment style.
His expertise in developing club, structures, coaches & players stands out. Raymond took over an average team (at FC Maccabi Netanya) and developed 5 of them into the Israeli national team with another 2 being sold to Belgium for more than € 3 million!

Ready to evolve and elevate your level?

Then feel free to contact me. The first call of max. 15 min. is always free, since getting to know each other is the base of a good working cooperation.

Ready to Evolve and Elevate Your Level?

Then feel free to contact me. The first call of max. 15 min. is always free, since getting to know each other is the base of a good working cooperation.